Pixel Lab
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Pixel Lab We're raising the bar with HubSpot! Our proven end-to-end methodology, tech stack & revenue-driven approach to marketing, sales and service deliver month-on-month growth and personalised customer experiences from the first pixel to the full stop. We work with funded and venture-backed SaaS, B2B and E-comm businesses. Ensuring founders, CMO's, CRO's & sales leaders become boardroom superheroes by driving predictable growth at managed costs.

HubSpot is at the heart of everything we do, on its own, it is a powerful platform that will help align all customer-facing departments. Integrating HubSpot with your own platforms, software and the rest of your tech stack supercharges it and allows for better data decisions, information in one place and further alignment with other business departments.

Providing your sales teams with the information, content, technology, training and tools they need to sell more. Pixel Lab delivers insightful marketing strategies to meet your business objectives. Firstly, we identify your customers' needs and motivations, home in on your points of differentiated value and then build a plan to increase your presence and market share.
Highlights

read more › Using HubSpot APIs, we can integrate systems seamlessly and without delay. Regardless of whether an existing API is available, we can custom develop an API as required getting you connected fast and bringing you the efficiency and flexibility that connectivity affords. Not all HubSpot integrations require an actual API. Integrations like this employ the use of middleware instead. This can be a simpler lower-cost option that is often suitable in situations where more complex development is not required.

read more › Pixel Lab delivers insightful marketing strategies to meet your business objectives. Firstly, we identify your customers' needs and motivations, home in on your points of differentiated value and then build a plan to increase your presence and market share. Successful businesses address their customers' problems head-on; they waste no time in providing answers and satisfying their needs. To do this you must really, really understand your customers; their pain points and what makes them tick. Knowing them inside out and back to front means creating relevant content is straightforward and highly effective.

read more › A focused approach, in line with your identified target audiences, allows you to work smarter and avoid diluting your value proposition by trying to be all things to all men. Inbound marketing gives you the tools to serve potential customers with the information they're searching for in real time no matter where they are in the buying cycle. By creating helpful, relevant content, we pull qualified leads into the pipeline and send them to your sales team when they are most likely to buy. Pixel Lab is a strategic inbound marketing agency and HubSpot partner designing digital content for ambitious businesses - inbound marketing and sales to pull in your target customers.

read more › In essence, public relations is the art of good storytelling. Don't know what your story is or how to put it into words? We'll help you find it and create attention-grabbing campaigns to get your message across, delivering it to your ideal audience through the right media. Stories connect people with other people, businesses, brands, products, and their aspirations. Businesses without these connections, rarely survive. That's because authentic storytelling conveys purpose and businesses with purpose can build rapport with clients and consumers more easily, knocking the competition out of the water.

read more › Now, more than ever, connecting through video content is a crucial marketing strategy. Whether it be technical support/set-up, troubleshooting or even content creation, we are here. Pixel Lab have been helping clients reach their target audience through the power of video for many years. We can take your existing concept and make it a reality, or provide a complete strategy, scripting, and content creation package that will take you from ground zero to a fully-fledged corporate vlogger/influencer in your segment.

read more › Social media has transformed the way that we communicate and it's given rise to a more empowered and informed consumer. For brands this means that prioritising value-added content and connection over direct response marketing tactics is essential. Savvy marketeers see the importance of building authentic relationships with the people who purchase from them and use social media to their advantage to do just that. A strong social media presence enables you to foster an emotional connection with your customers by conveying the character and personality of your business with attractive content to drive conversions.

read more › Providing your sales teams with the information, content, technology, training and tools they need to sell more. Sales enablement is the process of providing your sales teams with the information, content, technology, training and tools they need to sell more, more quickly. Successful selling through building your team to close deals, is the key to your business. It is the ultimate goal. No matter how hardworking your sales team, your business can stagnate if it is not primed for growth. The needs of your business and goals you have set, are vital.

read more › So often we rely on snippets of information and different people to manage the customer relationship. Systems for dealing with this wealth of information tend to seem impossible to use or too generic. Our expertise is with CRM systems that are led by your needs. Easy to operate and use, they bring you meaningful information that you can use to the full. The wealth of tailored content they provide can offer defined results. Inform your processes with the latest technology and analytics that give you a key advantage in your sector.

read more › When you update your sales processes, you may have to implement a large amount of changes. Technology can sometimes be seen as a barrier to progressing in the way you want. However, technology is a far-reaching and developed tool to help you achieve your goals. Think of technology as a friend to help you succeed in your business. It can give depth to your understanding of customers and their buying habits. It can give your sales team all the information they need for a sale, exactly when they need it.

read more › Today, customers expect resolutions in minutes and personalized, 24/7 service through various channels. But most customer service teams struggle to meet these growing demands because their tools and data live across multiple sources. Service Hub brings all your customer service data and channels together in one place, and helps scale your support through automation and self-service. The result? More time for proactive service that delights, retains, and grows your customer base. Customer Feedback Surveys: Get a pulse on customer happiness.

read more › This software has allowed us to humanise our emails, connect with our teams & customers, as well as drive engagement through personalised video content. Vidyard offers a variety of services that we, at Pixel Lab, use to good effect. From personalised videos, to Vidyard for marketing - it is an all-encompassing video marketing platform that we highly recommend. You can share your videos through email or social media and you will be notified when somebody views it. At Pixel Lab, we use this tool as a way of personalising our emails, we can share our screen, use the webcam and choose whether our video has sound or not.

read more › Video selling is all about standing out by being authentic and humanising the Sales process. Spend less time out on the road meeting prospects and want to adopt a 'face-to-face' remote approach. Re-engage with contacts who have shown interest in the past but have not been ready to buy. Choose a campaign subject, like an upcoming event or a new product launch, learn how to use Vidyard and discover how best practice can enhance your video outreach. What are the standard sales activities you perform during their day, and where can video fit in.

read more › Drift Chatbots automatically qualify leads 24/7 on your website, making it easy to identify high intent prospects in real-time. Because if you wait just five minutes to respond to an inbound inquiry, you are 10 times more likely to lose that lead forever. That's where Drift's chatbot software can help. A Drift chatbot is a powerful tool that can ask your qualification questions and create leads in your CRM. Imagine if your sales team could walk into the office each day with meetings already booked for them.

read more › With customisable templates, you can ensure your documents stay on-brand, using styles, themes and branding. One of the features that makes PandaDoc so revolutionary, is the fact that you can create interactive quotes, automate quote creation and add dynamic pricing tables, so that your customer can choose the best-priced option. We like to add images and walk-through videos into our proposals to give them an extra personalised touch, that makes them clearer to follow. PandaDoc sends you a real-time notification when your documents have been opened, when they were last viewed and when they are accepted.

read more › According to HubSpot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. This statistic struck a chord with us at Pixel Lab. It underlined the importance, not only of having a strong content strategy with powerful pages and blog posts, but also the vitality of these pages being presented beautifully on-page and optimised to engage and pull in audiences. We put our heads together and began researching the tools and technologies which would help us create unforgettable content, that would make an impact on our target market.

read more › Growthworxs is a 360-degree inbound approach that puts continuous customer experiences at the forefront of everything you do, from the first Pixel to the full-stop. Growthworxs is an adaption to the inbound methodology. You may have heard the term 'inbound' before - but what is it, exactly? Inbound is a methodology for growing your organisation. It's based on building meaningful, lasting relationships with your prospects and customers through valuable content and experiences, and empowering people to reach their goals at any stage in their journey with you.

read more › No matter the size or success of your business, you can no longer afford to ignore the importance of having a strong social media presence. One of the most vital platforms to have a presence on is Instagram. With over 800 million monthly users, if you are not using Instagram, you could be missing a pretty big trick. Don't just post a constant feed of stock imagery. These won't interest, excite or engage anyone who sees your posts. Show a human side to your business, behind the scene snapshots of your day-to-day office life so people feel they have a genuine connection to your brand rather than an automated or robotic one.

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