David Cliff Design
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David Cliff Design Convincing people to buy from you is hard work. That's why all my projects start with the Brief Accelerator. Seven simple questions that will define what makes you different, and change the way you communicate with your customers, forever. Website design using the powerful Squarespace platform. Designed and built by someone who knows how to get your message across with a site that's easy to navigate and ranks highly on Google.

Design with purpose that's right for your business. Time spent learning more about your business, with a strong understanding of your audience and how they think, feel and behave. Custom built interior and exterior signage. With a full installation service for a joined up look across your whole brand and premises.
Highlights

read more › I help small businesses communicate more effectively with their customers, because I know how hard it is to explain what you do in a way that other people can understand. One day in 2017 I decided to close my design studio for good. I loved design, but something was missing, and I couldn't figure out what it was, so I took a break. With the pressure off I began studying how people sell themselves, why people buy, and how to connect the two. In doing so I discovered the missing link. I understood the problem that had been bothering me.

read more › I specialise in providing agency level design and print services to small businesses in York and Yorkshire, who do not have big budget agendas. My Brief Accelerator workshop defines what makes you different. Seven simple questions that organises your brochure content in a way that your customers can easily understand. Design work goes ahead. Patterns built, photography done, and typography set, all in harmony with each other, and your brand. With stages of approval mapped out along the way. Launch a brochure design that your audience react to and engage with.

read more › You need a methodical approach, with stages of development mapped out along the way, so that you - and me - are confident that your final design will fit your product and appeal to your customers. My Brief Accelerator workshop will define why your customers should buy from you and not your competitors. This will make sure your packaging designs are distinctive, and will convince your customers to put your product in their shopping bag. I specialise in providing agency level design for small businesses in York and North Yorkshire, who do not have big budget agendas.

read more › Convincing people to buy from you is hard work, that's why all my projects start with the Brief Accelerator. Seven simple questions that will change the way you communicate with your customers, forever. The brief accelerator will define what makes you different, and figure out how to present that in a way that your customers can easily understand. It can be frustrating trying to explain to a designer what you're looking for. But with the Brief Accelerator, we'll get to that stage together, with clear outcomes that direct designs.

read more › If you are not deploying these five magic techniques on your website then let's face it, you're missing out. Your website is your pitch, so you need to get it right. So let's take a look at five techniques all good websites have in common. I'll be brutal. No one cares about you. Your customers want to know how you can fix their problems. Your offer proposition should clearly explain what you do and why it's relevant to potential customers. Ever heard of the term "don't make them think"? It's a phrase journalists keep at the back of their mind to remind themselves how to write engaging copy.

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